Internet Marketing for Hotels - image of solutions  Hotel Internet Fast Fixes . . .

Real Hotel Internet Marketing
For the Downturn

Real Hotel Revenue Gains in the Downturn - from our Best Practices Wisdom

Your Thin Edge of The Wedge to Pry Open More Share of the Business that is available to the comp set

Gain Hotel Market Share Against Your Comp Set in the Downturn

This is an Internet Marketing opportunity for hotels
to excel at right away and hold onto excellence for the long term.

Internet Fast Fixes Investment: $6850 -
ROI- at a $120 ADR - this takes only 49 rooms to break even.
We easily guarantee that and so much more.
We would estimate that these fixes will get you 20 to 40 times that and do so in significantly less than 4 months.
All situations are different, of course. All unique.

Crafted By our Panetiere Marketing Advisors Team
- who sell hotels all day long
- who sell to Leisure, IBT, Travel Agents, Wholesalers, Meeting Planners, Groups

7 Hotel Internet Marketing moves against the downturn - for your hotel to gain market share
- all done in just a few weeks to 2 months.

#1 Internet Marketing Move for Hotels
Get the hotel found in all the most useful searches - without dealing with the hotel website ( but we do that, too).

We maximize all the searches via Google Local & Maps, Yahoo Local, and Yahoo Travel. We load all the right imagery (after we have touched it up - framed and rationalized it for imageery) .

This kind of searching is becoming paramount.
We use SEO writing tactics to get the results needed.

- Facebook | LinkedIn | MySpace - if the hotel fits
- Flickr - imagery tagged for key hotel searches
- Start a Google Blog About the area, locale and work the hotel into it

Why this? Why now?
Because it allows your hotel to INSTANTLY gain market share through dramatically improved web visibility - at the points of entry - Google and Yahoo.

A - Mapping - Searching is becoming king.
B - Almost NO other hotel knows this. Now, you do.
C - Now you will get way ahead of the pack in being found by a potential customer.

Meetings, Weddings, Pet Friendly, Training, Seminars, Luxury, Boutique, 3, 4 and 5 Star, Business Travel, your key companies, your key target companies.
We can get all of it searchable for the hotel.
Niche markets? Yes.

#2 Internet Marketing Move for Hotels
Get the hotel higher up on the pages of Expedia, Travelocity, Orbitz, and Priceline.

We do this by knowing how to win on these critical channels. Massive revenue gains are found here.

Then we stand at the ready for another 6 months to advise your team on conference calls and strategy sessions.
Then, after 6 months, just give us a call or e-mail.
We will be standing at your side - to get you revenue.

#3 Internet Marketing Move for Hotels
Get the hotel's positioning correct on the Opaque selling tools - Hotwire, Priceline, LastMinute.

We know all the ways to make this work for both the DOSM and the Revenue Manager.

We help guide the way here with our Best Practices.

Then we stand at the ready for another 6 months to advise and strategize with your team.

Then, after 6 months, just give us a call or e-mail.
We will be standing at your side - to get you revenue.

#4 Internet Marketing Move for Hotels
Get the Internet Reputation "Right" for the hotel, improve and manage the reviews on Tripadvisor, Google, Yahoo and 22 other forum review and blogging sites.

This is now critical for rate and VALUE acquisition.
The hotel's VALUE must exceed its comp set to acquire more than its fair share of the down market.

In '07, 83% of all Internet buys were guided by reviews, forums and blogs.

Imagine what can be accomplished here. . .
We start you off and give you the tools to continue this vital marketing tool.

#5 Internet Marketing Move for Hotels
Get the On-line copy and imagery of the hotel "right".

The most important collateral that the hotel will ever have is the GDS and IDS copy and imagery that is housed by your Central Reservations System - like Unirez, SynXis, TravelClick's Ihotelier. More important than any brochure and any advertisement.

#6 Internet Marketing Move for Hotels
Get the new copy and imagery published on all the-commerce GDS and IDS channels.

This may sound like a breeze. But it actually takes follow -up and more follow-up in every Internet Channel. We have to be dogged about getting it done. No wait.

#7 Internet Marketing Move for Hotels
Get the rates "right" - and often is UP - even now in the recession.

Get the rates right for for the Internet Image of the hotel.
Demand is down and diving.
There is little that any of us can do about that other than to get a little bit more of the demand that does exist.

So we create more share of that decreased demand - and one tool is frequently a rate move that may actually be higher.
Not all the time. Each market is different.

Investment?

$5850 for Hotel Internet Marketing Fixes and 6 months follow up. Plus travel and per diems for one of our on site team members. The rest of the team will work remotely.

ROI?

At $120 ADR, then your investment is only 49 Rooms. Nothing.
We guarantee that we will get you that.
We would estimate that these fixes will get you 20 to 40 times that and do so in significantly less than 4 months.
All situations are different, of course. All unique.

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